Assignment Question
Using a specific case study, assess the internationalisation approach adopted by the business to enter a foreign market. What are the advantages and disadvantages of the method which was adopted?
Your response should be in the form of a written report of between 1,500 and 2,000 words.
The learning outcomes for this assignment are:
Critically evaluate the motives for, and barriers to, internationalisation
Demonstrate understanding of current levels and trends of global trade and business
Critically evaluate modes of entry available to business in the international process