For this discussion the focus is on marketing and sales. View the video “The Five Forces that Shape Strategy” by Harvard Business Review/ Michael E. Porter (13:11 mins) at https://www.youtube.com/watch?v=mYF2_FBCvXw&list=PLWIZD6mtQezqGy4gWmcLj6ZH0u4bG44zH&index=5
What are the five forces of Competitive Strategies and what are their underlying drivers?
What two examples does the interviewee give for these forces being a high factor and being a low factor?