The individual assignment has two parts, both related to the travel industry:
Part 1
Go to https://www.traveldailynews.com/mice-industry/business-travel/bcd-travel-announces-the-industry-s-first-end-to-end-sustainability-offering-for-corporate-travel-programs/ and read the article about a company, BCD Travel, that announced in May this year they are introducing a new offering to help clients set and achieve carbon targets, change traveler behavior, and streamline sustainability efforts across travel bookings.
Using concepts we have discussed in class so far (e.g., sustainability/value creation matrix, LCA/LCT, systems thinking/systems analysis, innovation, etc.) critically analyze the announcement – How do the concepts from class now inform your understanding of what BCD travel and its partners are doing, and why? How would you explain the company’s actions and approach to someone using concepts from the class?
Some guidelines:
Your response should be between 750-1000 words of content (do not count things like a title, footer, etc.)
Clearly link/apply class concepts to your analysis
Part 2
Go to https://simpleflying.com/alaska-airlines-reusable-cups-inflight-test/ and read the article about an announcement from Alaska Airlines last month regarding a change to their in-flight operations.
Using concepts we have discussed in class so far critically analyze the announcement to answer the question: Does Alaska Airlines’ move toward reusable serveware on their flights represent a serious strategic sustainability action?
Some guidelines:
Your response should be between 500-750 words of content (do not count things like a title, footer, etc.)
Clearly link/apply class concepts to your analysis
Reminders
This is an INDIVIDUAL assignment – do your own work
DO NOT use AI to do your analysis. AI is not registered for the class, you are. If I have to give AI credit for the work, I cannot give you credit for AI’s work