write your answer to the questions in the space provided
write minimum 150 word answer for each question
Use APA 7 formart for your answer and include any references under answer
1. Explain what perceived risk is and list the six types of perceived risk
2. In your own words discuss the benefits of studying consumer behavior
3. list and explain the three elements that affect retrieval failures
4.How do appraisals, feeling, as well affective forecasting, influence consumer decision-making?
5. hoy does post decision dissonance differ from post decision regret, and what effect do these have on consumers?
6. list and briefly explain three of the five key factors have altered the basic structure and characteristics of households
7. what is frame switching, and why do marketers have to consider it when targeting bilingual, bicultural consumer